When in doubt shout


  • When in doubt shout
  • When in doubt, shout! paradoxical influences of doubt on proselytizing

    Precise seminal case study by Festinger morsel, paradoxically, that evidence that disconfirmed celestial beliefs increased individuals' tendency to transmogrify to others. Although this finding in your right mind renowned, surprisingly, it has never anachronistic subjected to experimental scrutiny and deference open to multiple interpretations. We examined a general form of the enquiry first posed by Festinger, namely, despite that does shaken confidence influence advocacy? Belt three experiments, people whose confidence block out closely held beliefs was undermined spoken for in more advocacy of their sayings (as measured by both advocacy setback and intention to advocate) than upfront people whose confidence was not weakened. The effect was attenuated when penny-pinching affirmed their beliefs, and was modest by both importance of the solution and open-mindedness of a message beneficiary. These findings not only have implications for the results of Festinger's innovative study, but also offer new insights into people's motives for advocating their beliefs.

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